Finding Your Sweet Spot
My last blog post was way back in February, and so a fair question would be, “What have you been doing since then?”
That’s a really good question—and here’s my short answer: “I’ve been looking for my sweet spot.”
Now don’t get silly on me. By looking for my sweet spot, I mean taking a deeper dive into those three Jim Collins-inspired questions from my last post. Here they are again to refresh your memory:
- What am I the best or what could I become the best in the world at?
- What activities generate (or could generate) the most profitable revenue for me?
- What activities am I doing (or could I be doing) that I am really passionate about?
After much self reflection, collaboration with clients, and meetings with some people I really trust, here’s what I have come up with.
1. What am I the best or what could I become the best in the world at?
This is a tough one, right? If you are a creator, like me, and have been moderately successful for a number of years, you might want to make this more as a laundry list than a single item. So I turned to the clients that I have worked with over the past three years and asked them of all the things we worked on together, what activities added the most REAL value?
While they did come back with a list of items (which made me feel good), the majority of my clients said that what was most valuable to them was my ability to help them do the following:
a) Take a fresh look at their business and their content.
b) Identify 2-3 new high-margin products or services.
c) Package and deliver those solutions to their customers.
2. What activities generate (or could generate) the most profitable revenue for me?
Did I tell you that the questions get tougher as they go? I’ve never been focused on creating as much income as I possibly can. I have always been much more focused on helping others achieve their goals. Zig Ziglar said it best: “You will get all you want in life, if you help enough other people get what they want.”
With that as a backdrop, my challenge has always been to find ways to impact even more people than I am today. The pure consulting model works well financially for me and with each individual engagement, I am able to dig deep into my client’s business and help them discover new ways to leverage their intellectual property. These are ways to work smarter and not harder—ways that generate higher margin revenue without physically having to always be present with their customers.
So the activities I am looking for would enable me to serve A LOT more people than I do today, without losing the impact that I am able to have with each of them. It’s a little like what I am helping many of my clients do today … replicate the value they bring to their customers without increasing the amount of effort they have to expend delivering that value.
3. What activities am I doing (or could I be doing) that I am really passionate about?
I LOVE working with my clients and I love most things that I do with them. I have to share with you that I am not as keen on keeping a “jet-set” travel schedule these days. This year I will eclipse three million total miles with American Airlines … and I think I have officially moved from “bragging” about my airline status to “complaining” about it.
But looking at everything I do, I would have to say my absolute favorite activity would be helping a client dig into their business and working together, designing, and delivering new products and services that leverage the content they are already successful with. I love watching that learning solution come to life before their eyes and hearing how excited they are when they begin selling it to their customer organizations.
It truly never gets old for me and I could do it every day for the rest of my life.
So there you have it. My answers to three epic questions for anyone looking to find the “sweet spot” in their business. So what does all this mean for Expert Leverage moving forward?
Another good question. The answer is that I am actually working on it as you read this post. I think it addresses all of the things I have struggled with and will enable to me to deliver REAL results for many more Trainers, Authors, and Speakers.
There is much more to come but In the meantime, if you have any questions, ideas, or comments, post them below. I would love to hear from you.