Learn How to Leverage Your Expertise!

Are You a Hedgehog?

Are you focusing on the activities that have the greatest impact on your revenue? Or, like many business owners, are you stuck trying to be all things to all customers?

The Top 5 “Reasons” NOT to Leverage your Expertise

I thought it might be helpful to pull together a list of some of the best “reasons” I have heard from trainers, authors, and speakers for NOT taking steps to leverage their expertise.  Maybe you can see yourself in some of these.  If so, reach out—I’d love to share...

If You Build It, Will They Come?

Over the past year, I’ve spoken with over 300 professional trainers, authors, and speakers about strategies they can use to leverage their content in new ways, provide more value for their clients, and generate more high-margin revenue in their businesses. Their areas...

When is DIY a Good Idea?

You’ve identified a significant opportunity to create a new product, attract more clients, or repackage some existing content.  With the idea in hand, you pull together a plan to execute your new strategy.  Is it something you can do yourself or should you rely on...

Learning is a Process, Not an Event

Do you treat learning as an event, or as a continuous process? For trainers, authors, and speakers, it’s important to think beyond the seminar or the presentation, and think about learning as a never-ending process.

The Expert’s Journey©

Since I started Expert Leverage in 2015, I have had the pleasure of working with and speaking with hundreds of Trainers, Authors, and Speakers who work in a variety of industries. Looking back at those conversations, there were two common themes that emerged. The...

Stop Trading Time for Money

Are you simply trading time for money in your business? You may actually be stunting your business’ growth. Read on to find out how.