Learn How to Leverage Your Expertise!

Working Backwards

Start with the Ending Stephen Covey was a masterful storyteller—one of the best I have ever had the privilege of listening to. In his seminal book, The 7 Habits of Highly Effective People, the first habit he describes is to “Begin with the End in Mind.” It means to...

Try Before You Buy

Does your local grocery store offer samples on Saturdays?  Mine does, and I usually take an extra 20 minutes each trip just to make the “sample circuit” and try all the different products.  And almost every trip, I end up buying something that was not on my list...

Working ON Your Business

You might have heard this or a similar expression before:  “I wish I was able to spend more time working ON my business instead of IN my business.” That phrase, in one form or another, has been rolling around out there for a long time.  While it can be interpreted a...

Taking My Own Advice

While I have worked with lots of Experts to help them leverage their intellectual property in new ways, I haven’t always listened to the coaching and advice that I have been giving my clients.  I guess it’s a pretty common phenomena—but a little disheartening when you...

The Path Forward

In this edition, I want to share with you the continuing evolution of my path forward with Expert Leverage®.  I’ve also included some key questions and comments from a recent coaching session to show the results as well what prompted me here. Who Will You Work With?...

Finding Your Sweet Spot

  My last blog post was way back in February, and so a fair question would be, “What have you been doing since then?”   That’s a really good question—and here’s my short answer: “I’ve been looking for my sweet spot.” Now don’t get silly on me. By looking for my sweet...

A Dose of your Own Medicine

We’ve all heard the story of the cobbler who hand-crafted and sold beautiful shoes throughout the village while his very own children ran around without shoes.   You’ve probably experienced “a-ha” moments like that: when what you are doing doesn’t align with the sage...

Are You Ignoring Your Potential Customers?

As business owners, we have a natural tendency to focus only on those customers who are most ready to buy: the prospect who was directly referred to you, the car shopper who walks onto your lot, the pre-qualified home buyer, or even the person who clicks the “Buy Now”...

6 Reasons You Need To Be Doing Content Marketing

If you’re a Trainer, Author, or Speaker, there’s a good chance that someone has recommended you “do” content marketing. It’s a buzzword, and it sounds easy enough to pull off— Just write some blog posts, right? Wrong. A good content marketing plan is about far more...